Please use this identifier to cite or link to this item:
https://dair.nps.edu/handle/123456789/3515
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Brian Solis | |
dc.date.accessioned | 2020-05-07T16:08:29Z | - |
dc.date.available | 2020-05-07T16:08:29Z | - |
dc.date.issued | 2016-12-08 | |
dc.identifier.citation | Unlimited Distribution | |
dc.identifier.uri | https://dair.nps.edu/handle/123456789/3515 | - |
dc.description | https://www.forbes.com/sites/briansolis/2016/12/08/the-rise-of-innovation-empires-companies-set-out-to-defeat-the-new-kodak-moment/ | |
dc.description.abstract | In today's highly competitive economy, innovation is more critical than ever. One survey found that 65% of senior executives face increased pressure to innovate. However, to innovate is easier said than done. In 2014, for example, around $1.6 trillion was spent on R&D globally. Despite this substantial investment, the results are dismal. In consumer goods, for instance, research shows that more than 85% of new products fail. The challenge though is that larger organizations often work against themselves when it comes to identifying and investing in emergent technologies. | |
dc.language | English (United States) | |
dc.publisher | Forbes | |
dc.relation.ispartofseries | Innovation | |
dc.relation.ispartofseries | SEC809-MKT-16-0046 | |
dc.subject | Strategy | |
dc.subject | Business Process | |
dc.subject | Innovation | |
dc.subject | Agile | |
dc.subject | Dynamic Marketplace | |
dc.subject | Research and Development | |
dc.title | The Rise Of Innovation Empires: Companies Set Out To Defeat The New 'Kodak Moment' | |
dc.type | Article | |
Appears in Collections: | Section 809 Panel: Reports, Recommendations & Resource Library |
Files in This Item:
File | Size | Format | |
---|---|---|---|
SEC809-MKT-16-0046.pdf | 448.32 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.