Please use this identifier to cite or link to this item: https://dair.nps.edu/handle/123456789/3597
Title: Amazon Business and GSA Advantage: A Comparative Analysis
Authors: Holland D. Canter
Keywords: Dynamic Marketplace
Government Purchase Card (GPC)
E-Commerce
GSA Advantage
Amazon
Online Marketplace
Micro-Purchase
Commercial Buying
Issue Date: 1-Dec-2017
Publisher: Naval Postgraduate School
Citation: Unlimited Distribution
Series/Report no.: Dynamic Marketplace
SEC809-MKT-17-0031
Abstract: This project analyzes two e-commerce platforms commercially-available Amazon Business, and federally-managed GSA Advantage to assess the benefits and limitations of using the government purchase card (GPC) to buy from each platform. Spurred by the fact that senior acquisition leaders in the U.S. government are seeking ways to strategically manage their GPC spend, this research provides an unbiased look at these two popular e-commerce platforms. With comparisons based on prices, shipping costs, and shipping time, of commonly-purchased items, ease of use and customer satisfaction, and future improvement initiatives, we provide senior acquisition leaders the potential benefits, limitations, and risks of using Amazon Business and GSA Advantage for repetitive, GPC-based micro-purchases. We also provide ways each e-commerce platform can improve to meet the needs of its government users.
Description: https://calhoun.nps.edu/handle/10945/56880
URI: https://dair.nps.edu/handle/123456789/3597
Appears in Collections:Section 809 Panel: Reports, Recommendations & Resource Library

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