Please use this identifier to cite or link to this item:
https://dair.nps.edu/handle/123456789/4733
Title: | Leads vs. Canvassing: Predicting Quality and Attrition of Enlistees by Recruiting Source |
Authors: | Thomas Goodman |
Keywords: | talent management human resource management recruiter recruiting recruiting source Marine Corps USMC enlistee recruiting assignment special duty assignment SDA quality Marine Corps Recruiting Command MCRC recruiting district recruiting station |
Issue Date: | 1-Mar-2022 |
Publisher: | Acquisition Research Program |
Citation: | APA |
Series/Report no.: | Human Resources;NPS-HR-22-219 |
Abstract: | The Marine Corps trains recruiters to support their success in finding the best, brightest, and most capable young adults to serve as Marines. Marine recruiters must determine which recruiting methods and sources of information best support them in canvassing their local areas for prospective enlistees to reach their recruiting goals. This study examines how the quality of a prospective enlistee differs based on the recruiter’s initial contact modality. Linear probability models are used to analyze data from Marine Corps Recruiting Command’s (MCRC) Marine Corps Recruiting Information Support System for enlistees who joined the Delayed Entry Program from FY2015 to FY2019. The findings are robust when controlling for recruiters’ rank and geographic location. This analysis provides a foundation for the discussion on whether Marine Corps recruiters should shift toward or away from specific methods on prospecting for enlistees. |
Description: | Student thesis |
URI: | https://dair.nps.edu/handle/123456789/4733 |
Appears in Collections: | NPS Graduate Student Theses & Reports |
Files in This Item:
File | Description | Size | Format | |
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NPS-HR-22-219.pdf | Student Thesis | 2.79 MB | Adobe PDF | View/Open |
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